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Florence is a truly magical city that captivates all visitors with its timeless beauty, rich cultural heritage and gastronomic legacy. The Tuscan capital is also surrounded by several art cities and gentle hills covered in vineyards that are wonderful to explore by car so you can admire the landscapes and stop off in smaller, lesser-known medieval villages. For this reason, it’s often much easier to get around this region with a rental car at your disposal.
Florence is located in a strategic position in central Italy, halfway between major cities like Milan and Rome, making it easy to reach from both north and south. The two main motorways in the region are the A1 Milan-Naples motorway and the A12 Genoa-Livorno, plus the A11 which connects Florence with Pisa, passing through Prato, Pistoia, Montecatini Terme and Lucca. In addition to these, there are numerous main roads (S.G.C.), state roads and dual carriageways that connect the Tuscan capital to other parts of the region.
Many people, however, choose to reach Tuscany by air, landing at Florence Peretola Airport, which is situated not far from the city centre. From here you can then set off on an itinerary to discover this beautiful territory, visiting the main art cities as well as its gorgeous valleys such as the famous Chianti area and the Val d’Orcia.
With a car at your disposal, it’s easy to venture out from Florence to discover not only the main cities but also charming villages, seaside towns and villages on the Apuan Alps. With a short drive from the capital you can relax on the beaches of the Tyrrhenian coast, go trekking in the Apennines in summer, whilst in winter you can reach the Abetone area to enjoy winter sports.
Below are the cheapest prices for car hire at at the airport of Florence, to book click here.
















The prices of car rental at the at the airport of Florence varies depending on the time of year. This graph shows the average prices in the various months to help you find out which is the best period to rent a low cost car.
According to reviews by other travellers, the following are the best car rental companies at the airport of Florence. To compare rates click here.









There are several destinations where hiring a car is a highly recommended solution, especially for those who don’t like the constraints of organised tours or public transport. Tuscany is one of those destinations that is particularly enjoyable when travelling in a private vehicle, as it’s full of small towns and villages to explore at your own pace. Those who travel by public transport must follow set routes and timetables and risk missing out on many picturesque villages steeped in history that aren’t accessible by bus or train.
By hiring a car, you have complete freedom in organising your trip and can plan a multi-stop itinerary with maximum flexibility over departure times and length of stays. Many choose to hire a car directly in Florence, which is the arrival city and first stop for many travellers discovering Tuscany. Renting a car in Florence gives you the chance to venture off the beaten track and admire the stunning Tuscan valley landscapes through your car window.
Another benefit of car hire can be cost: often, especially when travelling as a family or in a group, hiring a car can be more economical than buying public transport tickets. By splitting the car costs among all passengers, it’s easy to save money compared to the total amount you’d have to spend on train or bus tickets.
Moreover, travelling by car offers greater comfort, a detail that shouldn’t be underestimated, especially when travelling with lots of luggage, perhaps oversized items, or when travelling with small children. Couples also usually appreciate car travel not only for the freedom it offers but also because it provides greater privacy for travellers.
It’s always advisable to book a rental car in advance, especially when choosing to travel to a very popular tourist destination like Tuscany in July and August. The main advantages of booking a car online can be found in terms of both time and money, as booking in advance makes it easier to compare various offers and obtain better rates. Additionally, by booking from home you avoid having to search for a rental agency on arrival and can save time in choosing and waiting for vehicle delivery, as well as avoiding additional costs.
By booking from home, you can dedicate all the time you need to evaluate the numerous vehicles available, rental conditions and prices. Advanced booking increases the chances of finding the vehicle best suited to your preferences or needs, allowing you to choose from a wider range of vehicles and evaluate any additional costs, cancellation policies and specific requirements. Furthermore, by requesting an online quote for a car rental, you can quickly get information on the prices of all vehicles available for your selected period – a detail that also helps with travel budget planning.

Most travellers prefer to hire a car directly at Florence Airport, so once you’ve landed you can start your journey without having to stick to public transport schedules or spend money on taxis or transfers. Hiring a car at the airport is a convenient option especially if you’re planning to leave from the same terminal, as this allows you to avoid paying the surcharge required if you want to return the car at a different agency from where you picked it up.
On top of this, airport car rental rates are often more competitive than those in the city and the range of available models is usually greater. At Florence Peretola Airport you can find both international car hire companies (such as Hertz, Europcar, Budget, Sixt, FireFly, etc.) and local agencies, and practically all of them offer the possibility of booking online. Choosing international companies has several advantages, such as having more efficient customer service and often being able to choose from a wider range of cars available.
If you don’t need a car for your entire stay but only for certain trips to places not covered by public transport, you might consider the option of hiring a car directly in the city. Car hire agencies are available both in Florence and in other major Tuscan cities, whilst it may be more difficult to find car rental services in medium-sized inland towns and villages. It’s advisable to make a careful assessment during trip planning, as the daily rental cost often decreases if you book for longer periods.
Consequently, it might be more economical to get a car directly from Florence Airport even if you don’t use it in the first few days. If you decide to hire a car in Florence city centre, consider whether it’s better to use an agency close to the centre or slightly further out, as there can be advantages and disadvantages to each option. Choosing a car rental near the centre means you can reach the agency on foot, whilst choosing one further out means having to reach it by public transport or taxi, but this does mean avoiding having to drive through the heart of an unfamiliar historic city centre!
The one-way car rental service, also known as “one-way rental” in English, is an option provided by most car hire companies that allows you to hire a vehicle from one location, such as a city, station or airport, and return it to another agency. This mode can be very advantageous for those planning a trip with a multi-stop non-circular itinerary, i.e. with a starting point that differs from where your journey ends. For example, you could arrive in Florence by plane or train, visit the city for a few days and then hire a car to travel further afield and explore other locations and villages.
At the end of your itinerary, you don’t need to return to Florence to return the car but can do so at another city or perhaps at Pisa Airport. However, you should be aware that additional costs are often charged for this type of service, as the car hire company then has to arrange for the vehicle to be transferred from one location to another. Before opting for one-way car rental, therefore, it’s essential to evaluate the time and costs involved to determine whether this arrangement is worthwhile for your trip.
Here are some quick answers to the most common doubts about car rental in Firenze.
To reserve a car in Firenze a credit card or debit card is sufficient. However, when you go to collect the car, you will need:
The car rental companies in Firenze allow to rent a car to all those who are between 21 and 70 years old. However, there is an additional cost for under 25 and for those over 70.
A car rental in Firenze always includes:
Any extras or additional insurance coverage are separate.
Find the best rates by comparing all car rental companies in one search.