
Florence is far more than an open-air museum to rush through between queues: it’s a city that invites you to settle in, savour it and uncover it through experiences that extend well beyond independent visits to the main monuments. A sunset cruise on the Arno, a cooking class with a Tuscan chef, a wine tasting in a cellar, a day trip to Chianti or Cinque Terre—these are the experiences that transform a standard stay into an unforgettable journey.
In this guide, we’ve gathered the best activities and experiences to enjoy in Florence and the surrounding area, organised by category to help you choose what suits your interests and the time you have available.
Florence boasts the world’s highest concentration of masterpieces per square kilometre, and its museums are among the most extraordinary cultural experiences Italy has to offer. The Uffizi Gallery is the city’s most visited museum and houses masterworks by Botticelli, Leonardo, Michelangelo, Raphael and Titian: booking your ticket in advance is essential, particularly during peak season, when queues at the entrance can exceed two hours. The Accademia Gallery is home to Michelangelo’s David, the world’s most celebrated sculpture: advance booking is highly recommended here too.
If you have time and inclination to dig deeper, Florence offers much more: the Palatine Gallery at Palazzo Pitti, housing one of the richest collections of seventeenth-century paintings; the Bargello Museum, a treasure trove of Renaissance sculpture with works by Donatello, Verrocchio and Michelangelo; the Brancacci Chapel, featuring Masaccio’s frescoes, considered the birthplace of modern painting; and the Palazzo Vecchio museum, perfect for understanding how power worked in Medici Florence. If you’re planning to visit multiple museums during a single stay, the Firenze Card grants access to over 70 museums within 72 hours without needing to book individual ticketing.
Florence is a dense and complex city, where every palazzo, every church and every piazza conceals stories that you’d struggle to grasp on your own. A guided tour with an expert guide radically transforms the experience: it turns a walk between monuments into a vivid narrative, capable of explaining why Florence changed the course of Western art.
Options are plentiful: ranging from walking tours of the historic centre—covering the classic Duomo, Piazza della Signoria and Ponte Vecchio—to thematic visits focused on the Renaissance, the Medici, Dante or the city’s mysteries. For the major museums, such as the Uffizi Gallery and the Accademia Gallery, guided visits with priority access are particularly recommended: they allow you to skip the queues—often exceptionally long during peak season—and enter with a guide who helps you navigate the most important works.
An increasingly popular alternative, especially amongst young travellers and backpackers, is the free tour: a walking guided visit of the historic centre with no fixed entrance fee. The guide leads the group for roughly 2–3 hours, stopping at the city’s symbolic landmarks—Piazza del Duomo, Piazza della Signoria, Ponte Vecchio, the Santa Croce neighbourhood—sharing history, anecdotes and curiosities. At the end of the tour, each participant leaves a tip at their discretion based on their satisfaction.
The classic open-top hop-on hop-off tourist bus is the most convenient option if you want a city overview without too much planning, especially if you’re travelling with children or those who prefer not to walk extensively. The open-air buses follow a circular route touching all the main attractions—Duomo, Piazza della Signoria, Palazzo Pitti, Piazzale Michelangelo—with the freedom to hop off and back on at each stop as you please.
The day or two-day ticket usually includes an audio guide in Italian available on board. It’s a particularly useful formula on your first day of sightseeing, to get a feel for the city’s geography before diving into the details.
Seeing Florence from the river is an unusual and striking experience: the perspective shifts entirely, and the silhouette of Ponte Vecchio, the Vasari Corridor and the riverbanks viewed from the water present images you’ll struggle to find elsewhere. Arno cruises depart from the city centre and offer itineraries of varying length, from 45-minute sunset experiences to longer excursions with aperitivo or dinner on board.
It’s a particularly evocative activity in the evening, when palazzo lights reflect off the river and the historic centre empties of passing tourists. Highly recommended too for those already familiar with Florence who wish to discover it from a completely new perspective.
Tuscan cuisine is among the world’s most beloved and imitated, yet few know the real way to make bistecca alla fiorentina, roll fresh pasta or prepare authentic ribollita. A cooking class with a Tuscan chef is one of the most pleasurable—and delicious—ways to immerse yourself in local culture.
Classes available in Florence range from short sessions focusing on one or two traditional dishes to more comprehensive experiences that include a visit to Sant’Ambrogio market or the Mercato Centrale to select ingredients, cooking preparation and lunch or dinner with your prepared dishes. Some cooking schools also organise lessons dedicated to fresh pasta, Tuscan pastries or extra virgin olive oil tasting.
Tuscany is one of the world’s most important wine regions, and Florence is the ideal starting point for discovering its most celebrated wines. Options for tastings are diverse: from wine bars in the historic centre, where you can sample Chianti Classico, Brunello, Vino Nobile and Vernaccia whilst seated comfortably, to cellar tours in the surrounding countryside.
The most popular tasting tours combine a visit to one or more wineries with a walk through the vineyards, an explanation of the production process and, of course, wine sampling paired with local specialities such as cold meats, pecorino cheese and Tuscan bread. Many also include extra virgin olive oil tasting, a fundamental product of Tuscan gastronomic tradition often overlooked in food and wine itineraries.
Florence is also an excellent base for exploring Tuscany at its finest. Organised day excursions allow you to reach the most iconic destinations without worrying about driving, parking or logistics: you depart from and return to Florence the same day, with a guide recounting history and curiosities throughout the journey.
The most classic and beloved itinerary combines three of Tuscany’s most iconic destinations: Chianti, with its vineyard-covered hillsides and cellars where you can taste Chianti Classico DOCG; Siena, home to the magnificent Piazza del Campo and its Cathedral in white and black marble; and San Gimignano, the medieval village of towers overlooking the Valdelsa. It’s the perfect excursion for first-time Tuscany visitors wanting to see its most representative highlights in a single day.
Pisa and Lucca are comfortably visited in a single day. In Pisa, the Piazza dei Miracoli with the Leaning Tower is unmissable, ideally with priority access booked beforehand. In Lucca, 20 minutes by train away, the intact Renaissance walls—accessible by bicycle—and the historic centre, rich in Romanesque churches and towers, round off a day of considerable variety.
Cinque Terre is reachable from Florence in around two and a half hours and represents one of the most spectacular destinations along Italy’s Tyrrhenian coast. The five colourful villages clinging to the Ligurian cliffs—Monterosso, Vernazzo, Corniglia, Manarola and Riomaggiore—are explored on foot along panoramic pathways or by boat between villages. Organised tours departing Florence are particularly convenient for this route, because they eliminate the parking problem (restricted to residents) and train changes.
The Val d’Orcia, a UNESCO World Heritage site, is Tuscany’s quintessential landscape: rolling hills, cypress trees, white gravel roads and medieval villages. In a single day you’ll visit Pienza, the Renaissance ideal city; Montalcino, where Brunello wine is produced; and Montepulciano, with its tufa cellars and Vino Nobile DOCG. Food and wine tours in Val d’Orcia are among Italy’s most booked: they include cellar tastings, agriturismo lunch and guided village visits.