Hotel Happy
Marina di Pietrasanta - Viale Roma 291
Just 100 metres from Marina di Pietrasanta Beach, Hotel Happy offers a garden terrace and free parking.
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Although not the most celebrated destination along the Versilia coastline, Marina di Pietrasanta boasts considerable glamour and exclusivity. Its neighbour Forte dei Marmi may steal the limelight with the broader public, but locals here regard that as an advantage: fewer ostentatious tourists and more refinement, less desire to show off and more substance.
A hamlet of the municipality of Pietrasanta, in Lucca province, it is further divided into four localities: Fiumetto, Tonfano, Motrone and Le Focette. Its coastline stretches for a full 4 kilometres, and its seafront promenade is lined with an interesting cycle path, much favoured by both tourists and locals.
Otherwise, Marina di Pietrasanta is a “typical” beach resort along the Versilia riviera: which means an exceptionally long sandy beach, immaculately maintained with beach clubs dotted along its length, plenty of amenities and sea that, admittedly, cannot compete with Sicily or Sardinia. Yet water clarity is hardly Marina di Pietrasanta’s forte: here, as elsewhere in Versilia, people come to savour the glamorous beach lifestyle, with sun loungers set generously apart, top-notch service and a vibrant nightlife scene.
The beach at Marina di Pietrasanta stretches along the entire coastline of the resort, from the south bordering Lido di Camaiore, to the north bordering Forte dei Marmi. It’s one continuous expanse of golden sand, almost entirely occupied by beach clubs. The seabed is sandy too, shelving gently. It’s ideal for families with children, and perfect for paddleboard games or beach ball activities.
Bear in mind that, like the rest of Versilia, it is forbidden to lay your towel or open your umbrella on the shoreline opposite the beach clubs. In other words, if you want to spend a day on the beach, be prepared to pay. What’s more, given its status as an exclusive resort, prices for an umbrella with a lounger or bed are steep, often €50 or more during peak season.
The beach clubs, locally simply called bagni, boast every conceivable amenity, from private parking to swimming pools, beachside service to restaurants. Showers, changing cabins and lifeguard services are standard, and it’s usually possible to hire pedaloes. What sets one beach club apart from another is often the number of umbrellas it offers. Needless to say, the pricier establishments are the most exclusive, where umbrellas are spaced well apart and sometimes replaced entirely with awnings.
It’s also worth noting that, to stand out and attract clients, many beach clubs organise a variety of activities. These range from yoga classes to beach fitness, from beach parties to group dancing sessions.
The seafront of Marina di Pietrasanta is almost entirely taken up by beach clubs. The only small stretch of free beach is located just south of the sailing club. Across the road lies a large paid car park.
Marina di Pietrasanta’s history is recent: developed as a tourist destination during the 20th century, it boasts no significant monuments, churches or historic palaces of interest.
However, it’s worth visiting Villa La Versiliana, a splendid villa set within the extensive Versiliana Park, what remains of an ancient woodland that once covered the entire coast. The villa hosted numerous distinguished guests, including Gabriele d’Annunzio in the early 1900s.
Today, the villa is an integral part of the facilities for the La Versiliana festival, held every summer and drawing tourists and curious visitors from across Italy to Marina di Pietrasanta.
Marina di Pietrasanta’s nightlife is glamorous and sophisticated. The resort is home to some of the most famous nightclubs in all of Versilia, big-name establishments such as Seven Apples, Bussola and Ostras.
Marina di Pietrasanta is also home to the renowned Twiga Beach Club, owned by Flavio Briatore, a beachfront nightclub and one of the most exclusive beach clubs on the Versilia coast, though it’s marketed under the brand name Twiga Forte dei Marmi.
There are numerous other venues too, including lounges, wine bars, pubs and establishments of every type for aperitivo. Restaurants abound, many with seafront settings, whilst the town centre is ideal for a leisurely evening stroll.
Marina di Pietrasanta, being a well-developed tourist destination, offers accommodation in abundance. Many of the lodging facilities are hotels, mostly dating from the 1960s and 1970s, though often carefully refurbished and equipped with all the comforts needed for a wonderful holiday. There’s no shortage of high-end 4-star establishments, complete with spas and pools, but there are also several rental villas, independent accommodations suited to those seeking luxury.
Naturally, more budget-friendly options also exist, especially in the form of apartments or holiday homes. Bed and breakfasts, by contrast, are virtually absent.
We offer a selection of hotels at Marina di Pietrasanta to suit all categories of travellers. The most booked by tourists are the sea-facing hotels, often right on the beach. If you want to play it safe, choose one of the following: they are among the most booked hotels in Marina di Pietrasanta, sorted by number of reviews.
If you prefer space, privacy and the ability to prepare your own meals to a hotel holiday, book a holiday home at Marina di Pietrasanta. We recommend a few below, but in this case we advise you to book early because houses and apartments for rent at Marina di Pietrasanta are in high demand.
Marina di Pietrasanta is easily accessible, situated close to the Versilia exit of the A12 motorway Genova-Rosignano Marittimo: from the tollbooth to the seafront takes only 7-8 minutes, covering roughly 5 kilometres along Via Unità d’Italia and Viale Apua.
Thanks to its proximity to the motorway, reaching Marina di Pietrasanta from Tuscan cities is never too demanding: from Florence it takes around an hour and 15 minutes, using the A11 motorway to Lucca, continuing on the A11-A12 connector to Viareggio and then on the A12 to the Versilia exit. From Arezzo and Siena it takes approximately 2 hours; in both cases you first reach Florence and then continue on the same route.
From the Tuscan coast, naturally, distances are much shorter: from Pisa for example, you reach Marina di Pietrasanta in just 30 minutes, whilst from Livorno it takes 45 minutes.
For those choosing to travel by public transport, the best option is the train, getting off at Pietrasanta station, which lies on the Pisa-Viareggio-La Spezia line. Regional and intercity trains depart and arrive here, also calling at Florence and Pisa; once you’ve alighted, you can easily continue your journey by bus using local transport lines 25, 26 and 41. From the station, you can also reach Marina di Pietrasanta on foot if you don’t mind the 4-kilometre walk along Viale Apua.
What's the weather at Marina di Pietrasanta? Below are the temperatures and the weather forecast at Marina di Pietrasanta for the next few days.
Marina di Pietrasanta is located in the province of Lucca. A hamlet of the municipality of Pietrasanta, it sits entirely on the Versilia coast, bordered by Forte dei Marmi to the north and Lido di Camaiore to the south.
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