
The beating heart of the Riviera Apuana, a small area along Tuscany’s northern coast, Marina di Massa is a resort that enjoys considerable popularity with locals thanks to its excellent climate, welcoming and relaxed atmosphere, and its magnificent sandy beach, which stretches the length of the seafront.
Marina di Massa began developing as a tourist destination in the early 1900s, but it wasn’t until after the Second World War that it became a well-known and beloved destination. Today, nearly 70 years on, it has lost none of its appeal. Whilst it does trade on past glories to some extent, the resort has managed to reinvent itself and offer something new, thanks in large part to the enterprising spirit of locals who are always keen to welcome visitors and embrace innovation.
Marina di Massa is the perfect destination for relaxation. After a day lounging on the beach, rent a bike and head off along the cycle path, which stretches all the way to Forte dei Marmi. Then take a stroll up and down the pier, one of the town’s defining landmarks and always busy with residents and visitors alike. This is where fishermen gather too, especially during and after storms, and it’s from here that boat trips along the coast depart in summer.
Suited to families, solo travellers and young people, Marina di Massa has something for everyone. Don’t overlook its nightlife either – you might be pleasantly surprised!
Marina di Massa’s main draw is undoubtedly its seafront, stretching almost 9 kilometres. Unlike many areas of Tuscany, the beach isn’t one continuous stretch. Instead, it’s separated by several artificial breakwaters, built to prevent erosion and positioned at equal distances, dividing this lengthy expanse into smaller, more intimate coves.
Viewed as a single beach, however, it’s almost entirely equipped with facilities: beach clubs follow one after another without interruption. They provide all necessary services – sun bed and parasol rental, toilets, hot and cold showers, lifeguard service, pedalo hire, bars and restaurants – and much more besides. You cannot place your own towel on the seafront, so you’ll need to purchase a daily or weekly ticket.
While secondary in importance, Marina di Massa does have several free beaches where you can pitch your parasol or spread your towel at no cost. They’re all quite small and scattered along the seafront from south to north.
Marina di Massa doesn’t have much to see in the traditional sense: churches and monuments aren’t what draw visitors here, as the resort was purpose-built for beach tourism. There are, however, many villas built in Liberty style that are pleasant to admire from the outside, whilst much of town life revolves around the seafront area around the pier, the true symbol of the town and a “must-do” for a leisurely stroll.
If you fancy a break from beach life, you could pop into Massa town centre.
Marina di Massa’s nightlife is genuinely surprising. There’s no shortage of nightclubs and late-night venues, alongside numerous pubs, bars and clubs where you can stay out late. Among the most famous names are the nightclubs Il Pirata, Cocomania and Miami, but also worth noting is the proximity to Forte dei Marmi, one of the Versilia’s liveliest destinations.
There are also dedicated zones for younger guests and family entertainment, such as mini-golf courses, rides and play parks.
The choice of aperitivo bars is also extensive, some located right on the beach, as is the range of restaurants serving typical seafood cuisine.
Marina di Massa has a wide range of hotels, many of them three-star properties. We recommend staying in a beachfront hotel, so you have the beach within reach and can walk there easily in the morning. Hotels further from the centre are generally more affordable and can be an excellent choice for those who value peace and quiet during the evening and night hours.
In recent years, numerous bed and breakfasts have sprung up alongside the hotels, as well as traditional holiday lets offered by locals, available for a few days or a full week.
We offer a selection of hotels at Marina di Massa to suit all categories of travellers. The most booked by tourists are the sea-facing hotels, often right on the beach. If you want to play it safe, choose one of the following: they are among the most booked hotels in Marina di Massa, sorted by number of reviews.
If you prefer space, privacy and the ability to prepare your own meals to a hotel holiday, book a holiday home at Marina di Massa. We recommend a few below, but in this case we advise you to book early because houses and apartments for rent at Marina di Massa are in high demand.
Marina di Massa is easy to reach by car, situated just a few kilometres from the Massa motorway exit, on the A12 motorway between Genoa and Rosignano Marittimo. The pier is just 3 kilometres from the exit, reached via Via Massa Avenza and then Via San Leonardo, which leads to Piazza Betti, right in the town centre, overlooking the sea.
The Massa exit is just over an hour and 20 minutes from Florence, taking the A11 motorway to Viareggio and then joining the A12; from Pisa it takes 35-40 minutes, joining the A12 at Pisa Nord. From Livorno it also takes about the same time, although the distance in kilometres is greater, but the motorway significantly reduces journey times.
Marina di Massa has no railway station, so those using public transport must first reach Massa Centro station, which is on the Pisa-Genoa line, and then continue by bus. The bus routes connecting Massa to Marina di Massa are the 61 and 76.
What's the weather at Marina di Massa? Below are the temperatures and the weather forecast at Marina di Massa for the next few days.
Marina di Massa is a district of the municipality of Massa, which together with Carrara forms the province of Massa-Carrara. It sits just a few kilometres from the border between Tuscany and Liguria.